The Association of Pulmonary Advanced Practice Providers (APAPP), a longtime client of ours, recently celebrated a milestone, announcing that it has reached 1,600 members in its national organization. You can check out their video here.
We are proud to be part of their success. When they started with FMG two years ago, they had about 600 members. They wanted to work with FMG because we specialize in helping businesses and organizations grow.
APAPP uses our 360 Degree Marketing Program to help grow its membership and attract donors and sponsors. Our 360 Program is effective because it consistently produces content relevant to a business or organization’s target audience. We don’t focus on flashy trends or going viral. Every month, we work with our clients to discover what their target audience is focused on. With November just around the corner, we are already building content for our clients for next month. Some clients are navigating the tourism slowdown that happens as the seasons change, and others are gearing up for the holiday shopping season. Our job is to know our clients’ clients and build messaging that resonates with them. We leverage every marketing and communication channel that connects with customers and potential customers at the right time in their purchase decision-making process.
Depending on the nature of your industry, it can take up to seven “touches” to convert a viewer into a lead. That means that one cool video or social media post is not enough. An email blast or two is not enough. You need to develop a process that consistently generates messaging for both current and potential customers throughout the year.
Contact us today to discover how we have helped businesses and organizations worldwide grow for nearly 15 years. Learn more about the 360 Process here.
