What We Do

Strategy
Implementation
Results

The FMG Approach

Successful businesses and organizations plan success, and Frederick Mountain Group (FMG) helps you plan your success. Unlike other consultants, we are not going to dictate what your success should look like. We want to know with specificity what success looks like for your business or organization. How much additional revenue do you want to generate, by when? How much money raised? How many new clients? How will your team measure the success of our engagement?

Through our customized goal setting and metric setting, we learn what success means for your business or organization. You receive a detailed roadmap for success that you and your team can implement, or you can engage our services and we can work directly with your team to implement your success strategy.

WHY IT WORKS

We’ve helped a number of clients from start-ups to generational businesses. Take a look at how we’ve built success plans with incredible results.

The Strategic Process

What does success mean for your business or organization?

No two businesses or organizations are alike. We are focused on helping you grow on your terms. We need to understand how you are defining and measuring success. Is it more revenue? Client satisfaction? A fundraising goal? More time and less chaos within your organization? We help you define that success and put metrics and a timeline around that success.

Where is your business or organization today?

The next step in the process is getting a clear understanding of where you are today relative to the success you want. What we design for you success roadmap is based on the space between where you are today and where you want to be, and when.

The FMG Solution

Knowing where you are and where you want to be, we build a roadmap for reaching your success on your timeline. FMG provides implementation resources around marketing and communications, sales, and people management systems.

Our Services

STRATEGIC GROWTH PLANNING

Many clients find that they need assistance developing the clear, defined, measurable goals that we request to build effective roadmaps. Our strategic growth planning services are fast, easy to understand and set clients up for success regardless of whether they use our services or implement with an in-house team.

Our roadmaps are not hundreds of pages. They don’t take months to recreate, and you do not need an MBA to understand what the roadmap means or how to use it. Because we are a consulting company that does implementation, we know how to help you create manageable strategies that produce results.

Marketing & Communications

We are probably best known as “marketing” company, however marketing is a secondary service. We work with people and companies that are seeking marketing as a tool to hit very clear goals. From successful fundraising initiatives, to lead generation via contemporary marketing, to leveraging marketing to rapidly increase revenue, our marketing services are highly sought after by businesses and organizations that want to see a return on their investment in marketing and communication.

People Management

Growth requires scalable systems and competent people to work those systems. Our work in business development and organizational growth often means we are contacted by companies that want to grow but need better systems to help manage their people.  Our services to clients build on the strategic roadmaps we create. We take those high-level plans for success and develop the right management tools and systems to align your staff with your goals, expand your staff through targeted hiring, and support your managers and directors with accountability tools and resources.

Sales Integration & Management Support

The reason FMG is well-regarded for its marketing expertise comes from our deep understanding of how people purchase goods and services. Through services that are also used in Brand Creation and Redesign, we help companies identify their core customer segments, and understand how those core customer segments consume media and their purchasing journey purchasing and decision-making process. This information is critical to developing marketing systems that work. This information is also crucially important for your sales team. We connect marketing resources 

Other Services

  • Public Relations & Communication
  • 360 Marketing Process
  • Go-Start Process
  • Financial Benchmarking
  • Mission, Vision, Values
  • Employee Handbooks
  • Systems Creation for Organizations
    • Organization Charts
    • Job Descriptions
    • Employee Manuals
  • Fundraising and Development
  • Customer Focused Sales
  • Customer Relationship Management Software Integration
  • Customer Identification

360-Degree Marketing Program

Marketing is about creating a simple message and repeating that message across the platforms that are most used by your core audience. Most companies sell you on one or two marketing tools, we have learned that bringing tools together and coordinating messaging across all those tools is more effective. 

The heart of the 360 marketing plan is picking no more than 5 goods or services and promoting them across all the channels in the marketing ecosystem.  The 360- Degree Marketing program incorporates contemporary marketing tools that “talk” to each other and amplify your message. This system works whether you have a $100,000 monthly budget, or a $1000 monthly budget.

Simplifying your message, repeating that message across all the marketing platforms your customers use regularly. 

Services
  • Website Design & Management
    • Website Content Creation – Blogs & Articles
  • Social Media Marketing
  • Email Marketing
  • Search Engine Advertising (Google Ads)
  • Social Media Ads (Meta – Facebook Business Manager)
  • Print Marketing
  • Graphic Design
  • Copywriting 
  • Marketing Analytics Reporting